11 Ecommerce Books Every Online Entrepreneur Should Read

These ecommerce books should be required reading for every budding entrepreneur! Read these books for great information on the industry.

By 2021 e-commerce business is set to be worth around $4.5 trillion.

The way in which we live, communicate and shop is changing rapidly and there is a lot of money to be made if you get it right. The best part is that it’s easier than ever to learn how thanks to the experts sharing their knowledge.

With so much research online you can get a great overall idea of what you’re getting yourself into. However, if you’re starting your own e-commerce business then there are some e-commerce books to help you smash it. 

From branding to marketing, to running a business, these books will tell you everything you need to know to get started.

11 E-commerce Books Every Online Entrepreneur Should Read

So you’ve decided to start selling products online, what next? Whether it’s physical or digital products there are fundamentals that you’re about to learn.

1. The Startup Owner’s Manual

With over 100,000 entrepreneurs thanking this book for its role helping them get started, this book is legit. It’s not just great for helping you plan your product, it goes deeper than that. This book helps you craft a strategy for your e-commerce business that helps you navigate the common pitfalls in business. 

It is over 600 pages long but don’t be scared off. So much of the book is dedicated to helpful infographics and checklists. The fact that this book gives actionable practical advice makes it valuable to any budding entrepreneur. 

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2. Silent Sales Machine

One thing that it’s pretty hard to avoid in e-commerce is that the game keeps changing. How do you plan an effective strategy when the environment constantly develops?

The answer to the author of this book is to update each time the landscape demands it. Now on the 10th revision, this bok ensures that you can develop an e-commerce sales strategy that works and revisit when you need to. When you buy the book you get free access to any future revisions which are extremely valuable and takes the work off your hands.

3. Crush It!

New York Times Bestselling author Gary Vaynerchuck is back with his principles on how to build a killer brand based on your passions. By building your enthusiasm into your brand he explores how to use social to grow your business. 

Whether you’re a new or seasoned entrepreneur it’s worth a read as he analyzes the major social channels to discuss how to use them to your benefit. If you’re not familiar with his work, you’ll soon learn how contagious his attitude is. He’ll inspire you to find your passion and monetize it, just like he did. 

For more motivational content, why not check out these TED Talks to get you pumped up.

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4. The Lean Startup

There is a good chance that you have already read this or have heard of it at the very least. Extremely popular with entrepreneurs, it focuses on the most important thing in starting up. One important question.

Is your product something that people can and will use?

This book solely focuses on product development and testing. Save yourself valuable time money and stress by creating a solid product before launching. Learn how to get feedback and do small-scale testing before spending your money. 

5. Launch

Most of us aren’t fully prepared to just get going with an e-commerce business right away. Jeff Walker, a true e-commerce industry veteran has created a true roadmap to get you ready ASAP. 

Using real examples, he breaks down how to make a product launch successful and the tools you need along the way. Especially good if you’re working on a bootstrapped budget. You’ll learn how to position your business and carve out a niche for the biggest impact.

This is truly a book you need to invest in to make sure you’re not wasting time on the wrong things.

6. The 4 Hour Work Week

This book is extremely popular and definitely a must-read but you need to approach it with the right mindset. It has some great principles but better suited for those who are a little further down the process.

It can be easy for readers to believe they’re going to get a great impact with relatively little work. If you’re starting out in your e-commerce business you’re going to have to put the work in. However, once you’re established then these principles will come in handy.

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The book focuses on automating as many of your tasks as possible to reduce your workload and use your time efficiently. 

Cut down your work by up to 50% and learn how the author worked less for much higher returns. It’s helpful and practical, just as long as you are ready for it. 

7. Building a Story Brand

In a world where customers are savvier than ever, you need to build a brand that connects. This book is vital to understanding how to craft your brand story to connect with audiences and grow a following. 

Learn how to build a competitive advantage with your wors and to stay on brand no matter the situation. Strong messaging is key and it can transform your business. 

If you just want to churn and burn as many customers as possible there are better books for you. If you want to attract customers and turn them into fierce loyalists for your brand, this is for you. 

8. Get Rich Click!

Did you know that 45% of shoppers abandon their cart because shipping costs are too high? Knowing how to get people to part with their money is crucial.

Like the sound of this title? It’s simple – this book tells you practical ways to make money from your website. This book helps you learn and grow and make money online. What more could you need?

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Using real-life examples from all sorts of people who have made their fortunes online, this book gives you step-by-step instructions for achieving financial success. You’ll learn hundreds of ways to make money online with Facebook, Twitter, and LinkedIn. There is also underrated advice about ways to profit from domain names and digital products.

9. Platform: Get Noticed in a Noisy World

It might seem like all anyone can talk about is Instagram but did you know that 85% of all social purchases are made from facebook?

This book is a must-read to learn about how to build a valuable platform and more importantly, spread the work. If no one knows about you then you might as well not exist. Build it and they will come is not a viable strategy. So if you want to get noticed, then get this book.

Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace. 

10.  Originals

An unorthodox choice now for number 10. It’s all about how non-conformists move the world and how leaders can bring their approach to their work. Inspirational and thought-provoking this is a must-read for different reasons.

Instead of practical product knowledge or social media know-how, you’ll learn how to lead and think outside the box.  Written in a captivating tone that makes you unable to put the book down, you’ll change your way of thinking. It will inspire you to challenge the status quo.

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11. Growth Hacker Marketing

Internet marketing is an ever-changing landscape of trials and tests and it can be confusing to business owners. If you’re an entrepreneur without the budget for a marketer or growth hacker you should understand the fundamentals.

Growth hacking is a mixture of writing, digital marketing, user experience, and web development. Major brands have hacked their way to growth without the budget and there is a lot to learn from them. 

You don’t need to spend lots online to grow your business, you just need to understand how to think and focus your effort. It’s groundbreaking and what you read here will stay with you for life. 

Read Your Way To Success

Our top 11 suggestions for e-commerce books that every entrepreneur should read are set to cover your bases. You’ll learn everything you need to know to test, launch and grow your business online. 

Let the experts teach you how to do it all and make the most of their experience. Our authors are renowned for their excellence in the field and have inspired entrepreneurs all over the world. 

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