Good SEO is vital to getting your store off the ground. Read through our “SEO for Ecommerce 101” guide for a crash course on SEO.
Are you looking to sell products from home with an e-commerce webpage? Are you finding it hard to get more traffic to your e-commerce website?
If so, it’s time for a quick guide on eCommerce 101.
Creating a website isn’t only about designing it. Great SEO contributes to its success, too. For your website, you’ll want to focus on SEO for eCommerce.
Read on how you can get your website more organic traffic and higher rankings. Whether you’re new to the game or you’re revamping your SEO strategy, these strategies are sure to help you.
1. Improve User Experience
First of all, let’s do a quick recap: What is SEO? SEO, or search engine optimization, is the process of boosting your website for organic traffic. Search engines have algorithms that track websites with great SEO.
They take note of sites that have high organic traffic, too. Search engines rank these websites. Often, the higher the rank of your site, the higher up it is on the search engine results page (SERP).
When you create a website, especially one for eCommerce, you want to give users the best experience. This is where studying user experience comes in. You want a user-centered web interface that helps them find what they’re looking for.
One way to go about this is to improve your site structure. Give it consistence and easy operability. Your visitors shouldn’t get confused about how to navigate around your website.
Online retail sites should be very easy to understand. It works best if you follow the standard format of retail sites, like Amazon. Improve the website’s usability if you think it’s not simple or easy enough to understand.
Visuals and quality design matters as well. Your site will become too dull when you only have text on it. Use a theme that best fits your website, as well as images for your products or services.
However, don’t overdo it with large images that slow down your page speed. Visitors dislike websites with slow load times. It’s also wise to avoid broken links.
Running your blog is a great source of passive income. Consistency with experience is critical for eCommerce sites. Keep your website user-friendly and watch your rank rise.
2. Do Practical Research and Optimization on Keywords
Keyword research is an important step in the active SEO process. It’s not enough to assume the terms that your clients will look for. Remember that your point-of-view is very different from theirs.
Your list of keywords is a powerful element in SEO, so be careful with it. The criteria for keywords include high-volume searches per month. Also, look for keywords that have a high possibility of conversion.
Your keywords need a high ability to rank. It’s also ideal that your competition isn’t pursuing the same keywords. The key to finding the right ones with little competition is to use long-tail keywords.
Your keywords must be more product-focused. You want to use “buying” phrases. Buying phrases are what users will search when they’re farther along in the buying cycle.
One of the best SEO tips for finding keywords is to use the Google Keyword Planner. This aids your keyword research by generating baseline keyword data. It gathers data on variations of keyword metrics on monthly searches and competition.
You might also want to look into Google Autocomplete. This Google Search tool gives search suggestions based on popular searches. If you can, extend your research to Bing and Amazon autocomplete as well.
A big eCommerce 101 tip is to find and map the right keywords to each page in your site. Make a list of all the pages first to make the process easier. A page-by-page basis for the category or product pages will help boost your rankings.
3. Enhance On-Page SEO
As the era of digital shopping carries on, the SEO industry grows. Come 2020, the estimated spending on SEO will reach $80 billion, and eCommerce webpages bought a lot of the estimated $72 billion services.
E-commerce webpages have two types: the category page and product page. Category page optimization covers high-level, broad match keywords. For product pages, you’ll have to put in a little elbow grease to optimize it.
Let’s start with the page title. You want your product page title tags to have a mix of the searched-for keywords and the product details. This will often include a brand name and product model plus an associated keyword.
The meta description is the short descriptive text on the SERP for your e-commerce page. Your goal is to hook the viewer in with a unique and enticing meta description. Ideal meta descriptions include the product name and related keywords.
Your header tag or page heading is somewhat like your page title. However, it should be easy to read and work as a heading would. Supporting header tags (H2-H6) should support the primary page heading (H1).
Unique and creative product descriptions are crucial on-page SEO elements. You want these tailored to your target audience in order to be effective. You can apply the following strategies to create engaging descriptions:
- Outlining features
- Motivating the customer
- Selling on emotion
- Using buyer personas
Product pages need more than simple SEO. You want to keep a great user experience in mind for higher conversions. Focus on the smaller details like the page title tags, metadata, and product descriptions.
4. Remain Unique and Creative
Any guide on SEO for e-commerce will tell you to be creative. You want your page to be original, inspired, and/or unique. A survey found that 55% of business professionals said great content kept them engaged.
You might say it’s impossible to be original in an era when everything gets shared and duplicated. Well, it isn’t. You can follow a typical, cookie-cutter approach but still give it an artistic twist.
This is where content marketing for eCommerce takes center stage. The key is to create something that entertains, informs, and hooks in your audience. It sounds like a challenge right now, but with practice, you’ll find it gets easier.
For example, video marketing is a big trend today, especially with online products. Follow the typical video format where you show the functions and features of the product. Or, give it a unique twist and write a hilarious short story that does all the showcasing for you.
If you want to see some ad video examples, scour through YouTube. Refer to the Thai TV commercials for a creative mix of drama and comedy. You can also look at the oddness of Japanese TV commercials for inspiration.
Great content doesn’t only come in video format. A blog is also a great way to educate and entertain your customers. It’s also a great reason to integrate link-building in your content.
Unforgettable, imaginative, and share-worthy content boosts your traffic. As much as you can, don’t copy what’s already done. Also, remember to keep your content relevant to the products or services you offer.
5. Check for a Quality Mobile Experience
Did you know that mobile traffic takes up 52.2% of the internet’s traffic? Also, Google is now using a Mobile Responsiveness Test in their ranking algorithm. This means you have higher chances of ranking well if your webpages are mobile-friendly.
This is why many eCommerce marketing sites are going mobile. However, it isn’t as simple as enabling the mobile format on your site-building platform. There are a few more tweaks you need to do to optimize your eCommerce site for mobile use.
One way to give mobile users great experience is to make button sizes larger. Remember how much smaller a smartphone screen is if you compare to a laptop or desktop computer. Thus, you want to enlarge the tiny buttons, as well as font sizes.
Android and iOS devices don’t support Flash. If you still use Flash on your website, it’s time to ditch it if you want a mobile-responsive site. Also, it’s bad for SEO in general anyway because even browsers like Google Chrome will no longer support it.
Your e-commerce website likely contains forms for completion as well. You want to turn Autocorrect off for better user interaction and experience. This way, they don’t have to change the autocorrected words after every entry.
Another big thing to note about websites on mobile is that it makes the average reads seem longer. Some people who browse with their phones won’t take the time to read through long content. While some people take their time, those who are rushing to get the information they need might not enjoy it.
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Remember that your online store needs more than paid traffic from great advertising. You also want to maintain high organic traffic from an awesome SEO strategy.
Did you enjoy this eCommerce 101 guide? Are you looking for more educational guides on SEO? Don’t hesitate to read our other posts, like different ways to make money with your website.