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The Job for Cool Kids: How to Become a Social Media Influencer

Being a social media influencer seems so cool, right? In today’s digital age, anyone can succeed! Learn how to become a social media influencer.

Do your friends follow your fashion tips? Is your social media game on point? Think you have what it takes to crush it as a social media superstar? Here are tips every potential fashion influencer should know.

The digital world opened the door to a new culture of mixing business with pleasure. No longer are people stuck choosing to work a standard 9-5 in a drab office.

Using the internet to earn your income while on the go is the new norm. And we’re totally okay with it.

But before you leave your boss a condolence letter of resignation it’s important to learn how to become a social media influencer?

We’ve got the tips to get you started on the road to influencer success.

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How to Become a Social Media Influencer

Becoming a social media influencer is one of the most interesting fields to pursue. Yet it’s a new profession with no formal training necessary. 

So how did your favorite YouTube or Instagram celeb get to where they are now? Stay tuned to find out.

Choose Your Niche

When it comes to being a social media influencer selecting the right niche is key. This is because you should enjoy what you’re discussing. If you aren’t a fashion fanatic then you shouldn’t choose it. But if you’re an entertainment or wellness lover then that’s where your heart should lead you.

Select a Platform

Once you know what you’re focusing on it’s important to select your platform. While there are many social media outlets some work better than others for certain niche’s. But you can always use more than one social media platform to reach your fans.

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Find Your Voice

In the vast sea of internet personalities, it’s crucial to find your own voice. Mimicking someone else won’t get you followers and it won’t propel you to Instagram fame.

Two examples of fashion social media influencers who have a unique brand are Amy Bell and Mariano DiVaio. Amy’s known for her Scottish fashion trends and travel lifestyle. Both of her niches come together on her Instagram profile and blog The Little Magpie.

While Mariano DiVaio began his foray into the fashion world through modeling. But now he not only models but reaches millions on his Instagram profile and blog MDV Style.

Be Consistent

No pain no gain still rings true today. In order to persevere on your journey of how to be a social media influencer, you must be willing to put in the effort.

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Staying consistent with posting fresh and useful content is crucial. Planning and scheduling your posts will save you from running out of videos or photos.

Network with Other Social Media Influencers

You know the saying it’s not what you know but who you know? Well, in terms of becoming a social media star both are important. People look to influencers because of their knowledge about a topic. Yet, collaborating benefits you both. Your audiences get to learn about both brands and what they have to offer.

Treat It Like a Business

As your brand grows so will your responsibilities. So it’s vital to treat it as a business and not a hobby as you go through the process. 

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Many well-known influencers formed an LLC or Corp to manage their finances. But they also began hiring and assembling a team of assistants, filming crew, and an attorney. Because at some point you won’t be able to juggle everything yourself.

Realize Your Life Will Change

If you’re at the point where you’re working with a team then your life already changed. 

Yes, with a high profile career your personal life is bound to shift. You may not see your old friends and family as much as before. Or if you do they may become part of your social media persona by making a cameo in your video or post.

While this type of change is not for everyone it’s part of the social media influencer lifestyle.

Use Your Power for Good

Words are powerful. So if you are fortunate enough to rise to the top of social media consider using your power for good. Know the value of your position and use your voice to create changes you want to see. Connect with your audience and answer their comments or questions.

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Don’t get me wrong, the ability to travel and wear beautiful clothes is a dream come true. But remember you can give back and help too.

Enjoy the Ride

Now that you know how to become a social media influencer make your plan. Create your content strategy. Then strut your stuff. Soon you’ll be attracting attention for your expertise. Because everyone wants to sit at the cool kids’ table.

If you’re interested in learning more about fashion please visit the Fashion section on our website.

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